The Rescue Run came to us looking to build a brand. A riff on the mud-run adventure race, they were entering a marketplace packed with established names, some trading for over a decade.
Fortunately, they had a major point of difference, theirs was a race to save lives. Mud-running was their vehicle to raise money for New Zealand's emergency services, and they were exploring exciting challenges that went above physical exertion. They wanted to teach people how to save lives by putting them in mock situations and we're glad to say they're ever growing stronger while raising much-needed funds.